The Visual Search Plan to SEO

“An advantage of visual search is that it relies entirely on item appearance. There is no need for other data, such as bar codes, QR codes, product names, or other product metadata. ” — Brent Rabowsky, Amazon Web Services

The visual search plan for SEO is to drive maximum traffic to websites by optimizing images with the right keywords. In this blog, we will learn how visual search technology can boost SEO and increase the ranking of your online business or websites. It has paved new ways for online selling businesses by using visual search e-commerce technology.

One early morning, I was searching for a T-shirt that my dance crew decided to wear. But the horrible thing was, I was short of one. This made me upset. How could I arrange something similar within 7 days of the competition?

I got a ping from my friend working in online marketing. I shared my problem with him. He quickly asked me to send him a picture of the shirt.

I thought about what he was going to do now. There are 7 days left for the competition!

I received a ping from my friend to receive the T-shirt after 3 days!

Could you imagine where technology is heading? I asked how you did this.

Then I got to know about a new thrilling tool in the market other than the text search of Google, called Visual Search AI.

Curiosity compelled me to learn more about this tool.

I researched this tool and came to know some of the mind-blowing facts. 

What is Visual Search?

Visual search technology

Visual search is an online search tool that uses random pictures that we click on our mobiles, like screenshots or downloaded from the internet.

This technology uses Artificial Intelligence (AI) to translate the content and environment of the image. 

Customers, like me, who are looking for a T-shirt may upload a photo to Google or Amazon. After the search, you will get the results for the same t-shirt with price and availability. The most important thing is that it saved time from having to type my search in many ways.

This has entirely changed the way people shop online. It gave retailers, as well as customers, a new and groundbreaking way of shopping. 

Let us discuss further what the famous visual search engines are.

Some of the most famous visual search engines

• 1. Google Images
• 2. Google Lens
• 3. TinEye
• 4. Pinterest Lens 

Google launched the Google Lens button within Google Images in 2017 to make smartphone searches more interactive.

Google Images and TinEye are visual search engines that are quite easy to use. 

How Does Visual Search Work?

How to do a visual search?

Below is the example, when the image is uploaded and its URL is in the search box. It will search through billions of images in its depositary and present you with the results. The results will give you an insight about the origin of the image.

The Tineye works by crawling the web on a daily basis and adding billions of photos to its index, known as the Tin Eye Index. For example, I searched for a moon image on April 24th, 2022. The Tin Eye Index searched over 53.4 billion images of moon in 14.8 seconds.

I added an image of the moon to its search engine by simply dragging it to the search box from my folder, and here are 2,470 results in collections for that image on the internet.

Online media have propelled internet commerce to new heights. The clients are depending on Facebook, Pinterest Lens, and Instagram for style, motivation, guidance, and changing trends.

How Visual Search Impacts SEO ?

AI Visual Search

Brands will be able to craft their advertisements around the use of visual search, which introduces people to new products or services in an accessible way, which will greatly benefit digital marketing strategies.

With features like augmented reality being used, the potential for these promotions to go viral is enormous, as it would generate more business, which leads to more sales in the end.

Google’s algorithm is hugely potent in the way it interacts with marketing strategies, enabling you to use them to improve your SEO strategy.

Google’s algorithm engages with images and videos in a more complicated manner than you might realize. It interprets and extracts image elements such as shapes, color schemes, items, text, facial appearance, and even emotional reactions using Google Cloud Vision software.

Google learns from the activities of users and their engagement with the images. For example, if you search for a specific breed of dog and then click on an image of that dog, artificial intelligence (AI) will create a stronger correlation between that keyword and that dog’s image. This allows it to seek and label more photos of the same type of dog online.

So, how can you use Google Cloud Vision to optimize your SEO? By smartly selecting the pictures and videos you use on your website, you can significantly affect the keywords Google will identify with your website, resulting in improved links with highly desired search terms. There are many places on the website for images where it can help more user engagement, like the gallery, featured image, and Google my business photos.

Images boost the readability, and relatability of your website. Images can bring traffic to your website via Google’s image search function, which is another reason to use distinctive and skillful images. These images can be linked to by other websites, which improves your Google ranking.

In terms of user experience, images are an integral feature of your technical SEO. After selecting some images that are highly targeted to your blog, brand, or website. Once you’ve narrowed it down to a few candidates, upload the photos to cloud.google.com/vision to check which keywords Google associates links with them. Pick photos with the most specific keywords. This is a fantastic tool for selecting the best photos to strengthen your SEO. Visual search SEO works like magic for increasing traffic to your website, hence boosting business sales.

If you want to know more about how SEO visually check and gets strengthened by linking images and content, web pages. Click here.

Startups in Visual Search Technology

Visual search companies

Facebook and Instagram have both released amazing products based on seo visual search technology. Facebook and Instagram are expected to become the biggest and most popular shopping malls.

Amazon has launched an online shopping tool, StyleSnap, for expensive retailers.

Shop the Look is the famous product of Pinterest,where customers will click on the dots in the picture. The customer will be directed to the retailer’s page after clicking the link. Pixyle.ai and cadeera and Argos are some of the visual search startups with unique ideas.

eBay, ASOS, Walmart, Visenze, and Easyjet are examples of top companies using Visual Search technology.

Conclusion

According to Markets and Markets research, the image recognition market is expected to grow to $53.0 billion by 2025. Apart from its use in driving traffic to online brands and businesses, the main applications for its demand are in security applications and products like automotive help for drivers, car parking, etc. Not least, visual search has started to prove to be a boon for retail businesses and the market.